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Customer support and operations consultancy

Your support operation is costing you more than you think.

We combine exported ticket analysis with workflow and team review — so support leaders see not just what's happening, but why, and what to do first.

We'll review your current setup and recommend the right audit scope together.

  • 13 years of combined CX and operations experience
  • Works with any helpdesk that exports CSV, XLSX, or JSON — no tool migration required
  • Mutual NDA · Local processing · Prices published

Fraga Ops Studio

Structured audits for teams that need clearer workflows, safer ticket analysis, and better visibility.

E-commerce | CX ops | Local AI

We combine exported ticket analysis with workflow review so support leaders can see where response quality, team effort, and customer experience start to drift.

What we review

Support patterns, workflow friction, and the operational story behind the ticket volume.

  • Slow response patterns hidden inside exported ticket data
  • Repetitive contacts that should become macros, routing rules, or automations
  • Support workflows that rely too much on individual habits
  • Leadership blind spots around bottlenecks, ownership, and priority fixes
GorgiasZendeskFreshdeskIntercomHelp ScoutKustomerRe:amazeShopify InboxGmailCSV · XLSX · JSON exports

Why it matters

A well-run support operation moves the business.

We don't sell 'support improvement.' We work on the metrics that matter to founders and ops leads.

More revenue

Faster, more consistent responses reduce the friction that costs you sales and repeat purchases.

↑ Revenue per support interaction

Higher retention

Customers who feel well-handled come back without being retargeted. A problem resolved well builds more loyalty than one that never happened.

↑ LTV without increasing CAC

Less operational waste

Undocumented processes generate repeated errors, avoidable refunds, and team time burned on the same issues every week.

↓ Cost per ticket resolved

Reputation that compounds

Positive reviews drive organic traffic. A well-handled complaint can become your strongest public endorsement.

↑ Organic trust · Lower CAC

For teams that think support is running well

Think you're already fine?

"We respond to tickets. Customers seem happy. We don't have that many complaints." Fair. But can you answer these?

01

How many support issues this month were caused by the same underlying process gap — handled manually each time instead of fixed once?

02

How long does your team take on average to resolve a return, missing item, or shipping dispute?

03

Did any negative review this month mention slow replies, inconsistent answers, or feeling ignored?

Compatible Exports

Designed to fit your current support stack.

The analysis is built to work with structured CSV, XLSX, or JSON exports from the tools your team already uses.

  • Gorgias
  • Zendesk
  • Freshdesk
  • Intercom
  • Help Scout
  • Kustomer
  • Re:amaze
  • Shopify Inbox
  • Gmail
  • CSV · XLSX · JSON exports

If your platform exports ticket text, dates, agents, channels, or tags, we can usually work with it without forcing a tool migration first.

We built our own internal tool to process exported ticket data and surface the patterns, friction points, and operational signals that matter most. It runs entirely within our local environment — no cloud services, no third-party APIs, no external data processing.

Who We Help

Best for teams where support has become too important to run on instinct.

DTC brands, Shopify stores, and startups are often a strong fit, but the work is designed for any growing support operation that needs more structure.

E-commerce brands

Teams managing order issues, shipping questions, returns, and post-purchase support at meaningful volume.

DTC and Shopify operators

Founders and CX leaders who need support to stay fast, consistent, and operationally sound as the brand grows.

Subscription businesses

Companies balancing billing, cancellations, retention, and customer trust across recurring support conversations.

Growing startups

Teams moving beyond ad hoc support and looking for cleaner workflows, better visibility, and stronger internal structure.

Process

A clear process from discovery to action plan.

We define scope first, then combine exported ticket data, workflow context, and stakeholder input into a clear operational diagnosis.

01

Discovery

We align on business context, support pressure points, current tools, and the right audit scope before the work starts.

02

Data and Context Review

You export ticket data from your helpdesk in CSV, XLSX, or JSON format. We load it into our in-house analysis tool, cross-reference with your workflow context, and surface the patterns — no access to your live systems required.

03

Diagnosis

We identify bottlenecks, repetitive contact drivers, quality gaps, and the patterns that are hurting efficiency or customer experience.

04

Audit Report

You receive a structured performance report with findings, priorities, and the operational story behind the numbers.

05

Action Plan and Optional Support

We translate findings into practical next steps, quick wins, and optional support if the team needs help carrying the changes forward.

Services

Choose the audit scope that fits your operation.

Each audit is scoped to the depth of analysis and team involvement your operation needs — not by arbitrary ticket ceilings.

Starter

Basic Audit

$399

Core KPI, ticket-pattern, and workflow review for teams that need a clear baseline.

  • Review of key KPIs such as response time, resolution time, ticket volume, and category mix
  • Workflow review based on exported ticket data and current operating habits
  • Observation of the current support setup across helpdesk or inbox tooling
  • Identification of the main bottlenecks and improvement opportunities
  • Concise report with clear recommendations
  • Mutual NDA required before service engagement begins

Ideal client

You know something is off but aren't sure where to start. You need a clear baseline before committing to bigger changes.

Expected outcome

You'll know where the biggest quality and efficiency losses are — and which fixes should come first.

Book a discovery call →
Most Popular

Most Popular

Team & Process Audit

$899

A deeper operational review that adds stakeholder context, team input, and process-level diagnosis.

  • Everything in Basic Audit
  • Management input and leadership context
  • Agent and team-level feedback review
  • Communication, ownership, and organization gap analysis
  • Channel, queue, and workflow friction review
  • Deeper performance report with structural recommendations

Ideal client

Response times are slipping, agents are improvising, and internal friction is starting to show in the customer experience.

Expected outcome

Leadership walks away with a decision-ready action plan that connects ticket patterns, workflow issues, and team friction.

Book a discovery call →

Complete

Full Optimization Audit

$1,499

Full operational review with live observation, templates, and optimization guidance for the next stage of support maturity.

  • Everything in Team & Process Audit
  • Live observation or screen-share review of agent workflows
  • Recurring issue input from leadership
  • Template and macro recommendations for repeat cases
  • Guidance on SLA, resolution time, communication quality, and CSAT
  • Step-by-step improvement plan with optional implementation support

Ideal client

Customers are noticing the gaps. Leadership needs a complete picture and a documented path to a stronger support operation.

Expected outcome

Your team leaves with a documented improvement roadmap, reusable support assets, and clear rollout priorities.

Book a discovery call →

All audits include a signed NDA. Data is processed locally and permanently deleted within 30 days of delivery.

Expected Impact

What better support operations should create.

The goal is not just to diagnose the operation. It is to improve how the team works and how customers experience support.

Faster response times

Clearer routing, cleaner workflows, and stronger templates help the team answer faster.

More consistent customer experience

Better processes reduce variation across channels, agents, and recurring case types.

Less repetitive work

Repeated contacts become easier to deflect, automate, or handle with the right support assets.

Better support team efficiency

Teams spend more time on real problems and less time on avoidable manual effort.

Stronger internal structure

Leadership gets a clearer view of ownership, friction points, and what should improve first.

More customer trust and retention support

A calmer, more reliable support operation protects the post-purchase experience and brand confidence.

Portrait of Alejandro Fraga

Founder

Alejandro Fraga — Founder, Customer Support and Operations

Fraga Ops Studio was built to help companies turn messy support signals into clearer operational decisions. The work stays close to the real operation so recommendations can actually be rolled out.

Founder-led, detail-oriented, and designed for teams that want practical support improvement rather than generic advice.

FAQ

What clients usually ask before booking a call.

Common questions about scope, compatibility, NDA requirements, and how to start.

How is scope defined if there is no ticket cap?

Scope is defined by analysis depth, workflow complexity, stakeholder input, and deliverables — not by arbitrary ticket ceilings. Scope and timeline are confirmed together during the discovery call based on your operation's complexity.

Which platforms are compatible?

Any helpdesk or inbox that can export structured CSV, XLSX, or JSON files is usually a good fit. Common examples include Gorgias, Zendesk, Freshdesk, Intercom, Help Scout, Kustomer, Re:amaze, Shopify Inbox, and Gmail.

Is a contract or NDA required before we start?

Yes. A mutual NDA is required from both sides before any service engagement begins. This protects operational details, internal context, and exported data.

Do we need to prepare a lot before the engagement?

Not usually. We typically need exported ticket data, a quick view of your current workflow, and access to the right stakeholders for context. We help structure the rest.

Can we start with a smaller audit and expand later?

Yes. Many teams start with the Basic Audit, then decide whether a deeper Team & Process or Full Optimization engagement makes sense once the first findings are clear.

Do you work remotely?

Yes. The process is remote-friendly and designed for video calls, exported data review, async context gathering, and optional live observation sessions.

Next step

Ready to review your support operation with more clarity?

Book a discovery call and we will define the right audit scope together.

Mutual NDA · Local processing · Compatible with CSV, XLSX, and JSON exports